An overall view within the new Apple store in Kuala Lumpur, Malaysia (Photo by Annice Lyn/Getty … [+]
The beginning of the year has been filled with new equipment for the Apple community to enjoy. However, these new omissions do not contain any device that radically changes different packages. Is Apple simply slamming numbers and relying on its brand name to continue selling competent but unstable equipment for another twelve months?
The iPhone 16e has led the road, with the MacBook Air empowered M4 and M3 iPad Air below. Joining the Champions Hardware was a mixture of new and updated accessories and the regular refresh of Apple to release the ‘spring season’ of new Iphone and Apple Watch Strips.
However, the three major hardware omissions lack everything. They are all competent and meet the broad expectations of what customers expect, but everyone lacks the splendor of a company that cannot escape its “think” heritage. Device updates or are needed to maintain pace with energy market expectations and performance, but have little impact on the user’s experience.
MacBook Air of Apple
The big news of Apple’s customer’s update was the Move on Apple Silicon M4. About ten months after advanced chips were issued at the Apple 2024 World Developers Conference, the air was finally given its benefits.
With the involvement of M4, the MacBook Air remains part of the current generation, but only. Thanks to the delay, Apple has created a gap in the wallet between air laptops and pro. However, the benefits for the consumer, beyond the necessary updating in M4, are small. The basic RAM level is raised to 16 GB, no doubt to support Apple’s intelligence, and the resolution collided on the online camera.
In other words, there is nothing that consumers would consider as exciting reason to improve.
Apple’s iPad Air
The iPad Air was further sitting in the hardware shares, with the 2022 Apple Silicon M2 at the heart of the tablet. The new model collects the 2023 M3 chips, which keeps it near the rest of the portfolio, but this is an update to maintain the rhythm with the market. A new keyboard accessory is also available as an additional purchase (prices start at $ 269). Otherwise, this is a maintenance release with the improvements there stay in touch with the rest of the portfolio.
Apple iPhone 16e
Apple was widely expected to update the iPhone SE at Q1 2025 and to hold a presence in the middle interval space, potentially with a price of $ 479. Instead, she decided to remove from the middle radius on Android and leave the space altogether. The new 16e iPhone sits along with the rest of the iPhone 16 family, removing features to make $ 599 input price.
Adding the first C1-Modem Modem Modem Modem after its purchase of the Intel Modem Division is essential for Apple and its plans to integrate its ever stronger equipment to get some real-world data. The associated growth of battery life is a bonus, but every generation of the smartphone should offer more battery life than the previous model.
The same is true for Apple’s Union Camera, sold as two lenses in one, which offers equality with the wide range of Android smartphones at the $ 599 price that comes with two physical lenses. Again, this is something that can benefit from Apple in future models (iPhone 17 Pro Max with six effective lenses would be a great label for the marketing team), but customers have left with an iPhone that is “only an iPhone”.
Apple’s average access may not be forever
There is nothing wrong with this approach. It maintains the relative position of the device against the rest of the Apple portfolio and external competition. Customers can be sure they are not getting old equipment when buying these products.
Nor are they receiving any excitement.
Solid and competent equipment that stay important will generate sales for a long time, but at what cost? Apple’s ability to be “not the first but the best” is placed below the water line with the growth of generating and failure to take advantage of that with the backward Apple intelligence. Its hardware models take no risks and leave radical models in competition. And the device offered to customers is not effectively the current generation.
Short -term and medium -term sales need to be guaranteed, but at one point, Apple must feed the community’s dreams to remember them and yourself, what it means to be an Apple product.
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